The Huntely Power Station In New Zealand Essay Example | Topics and Well Written Essays - 1750 words

The Huntely Power Station In New Zealand - Essay Example interviews with relevant experts and engineers at the Huntly Power Station and review of literature such as online resources, magazine articles, newspapers, books and pamphlets. This report has been able to establish the effects of hydro electricity and wind turbines used in the generation of electricity. The report has compared the two means of electricity generation and focused on their impacts. The results of the research that was conducted in regard to the research questions have also been discussed in great detail so as to find the better option between hydro electricity and wind turbines. This report has majorly focused on the Huntly Power Station. The report has also given recommendations about the use of hydro electricity versus wind turbines. This report is focused on the problem of hydro electricity versus wind turbines in the Waikato. Analysts have noted that the energy demands in New Zealand are growing at an average rate of about 2% per annum (Martin, 1991). New Zealand thus needs a great deal of new electricity generation options to cater for the ever growing electricity needs. This is especially true considering the growing concerns about the negative effects that electricity generation has on the environment and climate (Reilly, 2008). Many people have therefore supported the use of sustainable and renewable sources in the generation of electricity (Bradley, 2007). In the Waikato region, the question of hydro electricity versus wind turbines has elicited numerous debates. There are those who feel that hydro electricity generation is better than the use of wind turbines while others feel that wind turbines are better that hydro electricity in the generation of electric power (Ministry of Economic Development, 2007). This report will discuss the results of research conducted to ascertain the viability, sustainability and renewability of hydro electricity versus wind turbines in the Waikato. This topic is important because it seeks to find out the

Costco wholesale corporation (Marketing Mix 7P's) Essay

Costco wholesale corporation (Marketing Mix 7P's) - Essay Example The study consists of 7Ps of Costco Wholesale Corporation. So that this will helps to analysis price, place, promotion, product, people, process and physical evidence of Costco Wholesale Corporation.   1.2 PRODUCT DESCRIPTION:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Costco Wholesale Corporation offers various categories of products to its consumers. So that the product is useful to both wholesalers as well as those who want the product for their private use.   Members of the Costco Wholesale Corporation can also shop for personal brand Kirkland brand name goods, designed to be of equivalent or superior quality than nationwide brand names. Such product includes coffee, cookies, luggage, detergent, juice, appliances, tires house ware items etc. Various â€Å"Categories of the Costco products include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewellery, watches, cameras, books, house wares, apparel, healt h and beauty aids, tobacco, furniture, office supplies and office equipment. Costco is known for carrying top quality national and regional brands, with 100% satisfaction guaranteed, at prices consistently below traditional wholesale or retail outlets† (Company profile, 2010). ... Other than differentiating the product offered by the Costco Wholesale Corporation from its competitors, this procedure should guarantee that the product is different from every other goods the business offers. â€Å"The challenge company’s face in creating product differentiation is to come up with a strategy which not only creates value for buyers, but also makes it difficult for rival companies to emulate. Whatever the company does to achieve this can be termed as a product differentiation strategy† (Product Differentiation, 2011). A flourishing product differentiation policy will shift the rivalry of the manufactured goods from cost to other non-price features. This assists the business to reinforce its position in the marketplace to enlarge in trades and the direct result of a high-quality product discrimination approach and implementation. 1.3 PROMOTIONAL STRATEGY:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promotion of warehouse products represents the various view of communication in the marketing activity. Promotion in the case of service is different from the promotion activity of the product. It helps to generate positive as well as negative reaction about the product. â€Å"Promotion includes advertising, public relations, sales promotion and personal selling† (Lamb., Hair & McDaniel, 2009. pg 47). Costco Wholesale Corporation is mainly promoted through Publish Medias, TV, broadcasting, internet, leisure program etc†¦ Publish Medias comprise ad in news term paper, magazine etc. These ad provide the various information regarding the type of product with there prices. Promotion through the T V media consists of the ad through different state and global channel. Promotion of the product offered