Executive Summary of Sun Cosmetics, Inc. :: Business Management Cosmetics Australia Essays

Executive Summary of Sun Cosmetics, Inc. There are umpteen components to a successful organization, among them is a steadyflow of innovative products that are consistently produced to high standards,available to customers when and where they are needed, and backed with diligentservice and support. We go forth demonstrate the viability of capturing asignificant market share of sunscreen products master Under. We will inform youof our unique market entrance plans, our unique product and its sellableattributes. We will layout our target markets and their demographic information,and we will conclude with the profitability remarks necessary to gain yourconfidence and investment.Sun Cosmetics, Inc., the parent social club, was founded in 1955 and has been apublicly held company since 1973. It was incorporated in the State ofMassachusetts. Any U.S. legal conflicts fall under the jurisdiction of theMassachusetts state court system. Its annual North American gross sales of sunscreenprod ucts are in excess of $20 billion. Sun Cosmetics created Oceanasdevelopment team for the express purpose of penetrating Australias regionalmarkets. Its members were selected based on their pagan appreciation andadaptability, their research expertise, and their discerning abilities with bothprimary and secondary data.Cheri Brown, Vice President of International OperationsRobert Roy, theater director of International Sales & MarketingHelen Quinn, Director of Cultural AdaptationBecky Barth, Director of Research & DevelopmentSun Cosmetics, Inc. will send two expatriate executives to F.H. Faulding &Company Limited to work in coextensive positions and pay grades. The trainingand marketing guidance is invaluable from both perspectives.Product introduction and formulationDue to the high incident of skin cancer Down Under, primarily originating inyoung children, we have developed an additive that enables parents and childrento see that this sunscreen has in fact been applied to all areas of exposed skin.This additive is a coloring agent that fades approximately three minutes afterapplication. Taking advantage of the Sydney 2000 Olympic Summer Games approach,we have incorporated the additive with an olympic radical OceanaGold, Silver & Bronze. The coloring agents will actually be gold,silver or bronze according to the label of the particular sunscreen purchased.In addition to these choices, for each one color would be available in several degreesof sun protection factor (SPF) SPF4, SPF8, SPF15 & SPF30 (SPF4 being the leastand SPF30 being almost total sunblock). Oceana is a non-greasy water supply resistantsunscreen with aloe vera gel, vitamin E and is paba free.Incidence of skin cancerThe high incidence of skin cancer in Australia is the reason for our choice ofthis product. struggle cancer has been on the rise due to environmental issues